Are You a
Publisher?
A publisher,
also known
as an
affiliate or
reseller, is
an
independent
party that
promotes
products and
services of
an
advertiser
in exchange
for a
commission
on leads or
sales. A
publisher
displays an
advertiser's
ads, text
links, or
product
links on
their Web
site, in
e-mail
campaigns,
or in search
listings.
The
publisher is
paid a
commission
by the
respective
advertiser
when a
visitor
takes a
specific
action such
as filling
out a form,
subscribing
to a service
(both lead
examples) or
making a
purchase (a
sale).
What is a
publisher?
A publisher,
also known
as an
affiliate or
reseller, is
an
independent
party that
promotes
products and
services of
an
advertiser
in exchange
for a
commission
on leads or
sales. A
publisher
displays an
advertiser's
ads, text
links, or
product
links on
their Web
site, in
e-mail
campaigns,
or in search
listings.
The
publisher is
paid a
commission
by the
respective
advertiser
when a
visitor
takes a
specific
action such
as filling
out a form,
subscribing
to a service
(both lead
examples) or
making a
purchase (a
sale).
Withdraw
monthly all
regular
payouts.
What is
an
advertiser?
An
advertiser,
also known
as a
merchant or
retailer, is
a Web site
or company
that sells a
product or
service
online,
accepts
payments and
fulfills
orders.
Advertisers
partner with
publishers
to help
promote
their
products and
services.
Publishers
place
advertisers'
ads, text
links, or
product
links on
their Web
sites or
include them
in e-mail
campaigns
and search
listings in
exchange for
commissions
on leads or
sales.
What is
performance-based
marketing?
Paying for
actions
taken by a
consumer as
they occur
on the
Internet,
rather than
paying up
front for
advertising
space. Any
type of
revenue
sharing
program
where a
publisher
receives a
commission
for
generating a
lead or sale
for an
advertiser.
What is
an ASP
(application
service
provider)?
An ASP is an
online
network that
is
accessible
through the
Internet
instead of
through the
installation
of software.
It is
quickly
integrated
with other
Web sites
and the
services are
easily
implemented
and
scalable.
What is a
commission
payout?
A commission
payout is an
amount of
income
received by
a publisher
for some
quantifiable
action such
as selling
an
advertiser's
product
and/or
service on
the
publisher's
Web site.
What is
click-through
(also called
click)?
A
click-through
refers to
the action a
consumer
takes when
they are
referred
from one Web
site through
a link or
advertisement
and is taken
to another
Web site.
Click-through
ratio is the
percentage
of clicks
for the
number of
advertising
impressions
displayed.
What is
CPA (cost
per action)?
CPA is a
metric for
online
advertising
where a rate
is set for
every action
that is
taken by a
user.
What is
CPM (cost
per thousand
impressions)?
CPM is a
metric for
online
advertising
where a rate
is set for
every
thousand
impressions.
What is
EPC (average
earnings per
100 clicks)?
EPC is an
exclusive
metric of
the CJ
Marketplace
given for
publishers,
advertisers,
and
individual
ads, and is
a relative
rating that
illustrates
the ability
to convert
clicks into
commissions.
For
publishers,
an
advertiser's
EPC shows
how well
that
advertiser
converts
traffic into
actual sales
or leads.
For
advertisers,
a
publisher's
EPC shows
how well
that
publisher
sends
relevant
traffic to
advertisers'
sites. EPC
is published
in two
forms, 7-day
and 3-month.
What is
an
impression?
An
impression
is the
viewing of
an
advertising
banner,
link, or
product on
the
Internet.
What is
conversion
rate?
The
conversion
rate is the
percentage
of visitors
who take a
desired
action. The
action that
determines
conversion
is
determined
by the
advertiser
and may be a
sale on the
advertiser's
Web site, a
completed
lead form,
or another
action.
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